by Shauna.Vert | Jul 20, 2017 | Content Marketing
One of the biggest marketing myths is that small businesses are at a disadvantage. The outdated logic goes something like this: Corporate budgets lead to TV spots. This ad space leads to exposure. Exposure leads to sales. Luckily, things work a little differently in...
by Shauna.Vert | Jun 23, 2017 | Content Marketing, Tips & Tricks
“Okay, I know blogging is good for my business but…what should I write about?” I hear this question all the time, and have seen how it completely deflates marketers. It hits you as you’re starting a new website or blog. It strikes months down...
by Shauna.Vert | May 15, 2017 | Content Marketing
Last year, there were over 850 million visits to museums in the United States alone. That’s a lot of people interested in learning something new. Or maybe, it’s a lot of people who simply enjoy a good story. Museums, if you haven’t noticed, are...
by Shauna.Vert | May 5, 2017 | Tips & Tricks
You did it! You nailed that big meeting, and your client has asked you to handle their Canadian marketing campaign. No big deal, right? The good news: International agencies do amazing work for Canadian clients all the time, and vice versa. The bad news: If...
